About Julie

The Full Story

Helping Organizations Create Better Events, Stronger Sponsorship Programs, and Better Business Outcomes

For more than 17 years, Julie West has helped organizations plan, grow, and improve events across a wide range of industries, including associations, media, publishing, healthcare, franchise organizations, nonprofits, and professional services.

While every event is different, Julie's approach remains the same: understand what success looks like, identify obstacles standing in the way, and create practical solutions that align stakeholder goals with measurable results.

Throughout her career, she has managed more than 100 events ranging from conferences, conventions, and trade shows to executive experiences, fundraising events, media activations, and international roadshows.

Today, Julie specializes in helping organizations improve event performance, strengthen sponsorship programs, and create experiences that deliver value for attendees, sponsors, and stakeholders alike.

"I've spent my career helping organizations solve problems through events. Sometimes that means planning a convention. Sometimes it means redesigning a sponsorship program. Sometimes it means helping a team uncover what's really holding them back. Whatever the challenge, my goal is always the same: create meaningful experiences and measurable results."

More Than Event Planning

Many clients initially reach out because they need help planning an event.

What often emerges is something deeper.

A sponsorship program isn't generating results.
Teams are overwhelmed.
Processes are inefficient.
Stakeholders aren't aligned.
Revenue opportunities are being missed.

Julie's strength lies in quickly identifying these challenges, uncovering root causes, and developing practical solutions that move organizations forward.

Whether managing a major convention, reviewing a sponsorship strategy, or providing ongoing advisory support, her focus is always the same: creating successful outcomes that extend beyond the event itself.

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Industries & Organizations Served

Over the years, Julie has worked with organizations across:

Associations & Membership Organizations

PEMAC
Newspapers Canada
Insurance Brokers Association of BC

Franchise Organizations

WSI
Tutor Doctor
Internet Marketing Center

Media & Publishing

Rogers Media
HELLO! Canada
FLARE
Maclean's

Healthcare

NCCEH
PHSA

Nonprofit & Social Impact

Aangen

Working across multiple industries has strengthened Julie's ability to quickly understand stakeholder priorities, identify opportunities, and adapt strategies to different organizational environments.

Why Clients Call Julie

Organizations typically reach out when:

Sponsorship revenue has stalled
Events need experienced leadership
Timelines are compressed
Stakeholders are frustrated
Teams need additional support
An objective outside perspective is needed

Clients rely on Julie's ability to quickly identify patterns, uncover root causes, and create practical solutions that improve both event experiences and business outcomes.

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A Few Things You Should Know

Julie believes:

Events should support business goals, not just logistics.
Sponsors deserve measurable value, not just visibility.
Strong relationships are often more valuable than large budgets.
The best solutions are usually simpler than they first appear.
Every stakeholder should leave an event feeling like their time was well spent.

And perhaps most importantly:

Successful events aren't created by checking boxes. They're created by understanding people, aligning goals, and making thoughtful decisions that bring everything together.

Let's Connect

Whether you're planning a major conference, looking to improve sponsorship results, or simply want an experienced perspective on an upcoming project, Julie would love to hear from you.