Events Underperforming? Sponsorship Revenue Stalled?
Julie West helps associations, conference organizers, and corporate event teams improve event performance, increase sponsorship revenue, and deliver exceptional attendee experiences.
Whether you're planning a major conference, looking to improve sponsor engagement, or need an experienced advisor to identify what's holding your event back, Julie brings over 17 years of hands-on experience turning complex challenges into successful outcomes.
Trusted by Associations, Media Brands, Franchise Organizations & Nonprofits
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17+ Years Experience
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100+ Events Managed
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Multi-Industry Expertise
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Specialist in Sponsorship Revenue & Event Performance
Clients and projects have included:
WSI • Rogers Media • HELLO! Canada • Maclean's • FLARE • Tutor Doctor • PEMAC • Newspapers Canada • Insurance Brokers Association of BC • Aangen • NCCEH
WHAT WE DO
Event Management & Sponsorship Sales
Complete conference, convention, trade show, and sponsorship management designed to create exceptional attendee experiences and measurable business results.
Event Performance Assessments
Identify the systems, processes, and sponsorship challenges preventing events from reaching their full potential.
Sponsorship Strategy Reviews
Improve sponsor value, pricing, packaging, and sales processes to increase sponsorship revenue and retention.
Fractional Event & Sponsorship Advisor
Strategic event leadership without the cost of a full-time executive.
Who We Work With
We work with organizations that rely on events to educate, connect, generate revenue, and strengthen stakeholder relationships.
Our clients typically include:
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Associations and member organizations
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Corporate conference organizers
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Franchise networks
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Trade show producers
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Media and publishing companies
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Nonprofits with sponsorship programs
Not a fit for weddings, private parties, or high-volume social events.
WHY CLIENTS HIRE JULIE
Organizations typically call when:
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Sponsorship revenue has plateaued
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Events aren't performing as expected
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Teams need additional leadership
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Stakeholders are frustrated
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Timelines are compressed
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Complex events require experienced oversight
What sets Julie apart is the ability to quickly identify patterns, uncover root causes, and create practical solutions that improve both event experiences and business outcomes.
How We Work
Discover
Understand goals, stakeholders, and challenges.
Design
Develop event, sponsorship, and engagement strategies.
Deliver
Execute and manage every detail.
Improve
Measure results and identify future opportunities.
FEATURED RESULTS
Increased Sponsorship Revenue
Improved sponsorship revenue while increasing sponsor satisfaction and retention.
Supported Programs Generating Over $1 Million in Event Revenue
Built scalable event systems that supported long-term growth.
Managed More Than 100 Events
Across associations, franchise organizations, media brands, nonprofits, and healthcare.
